Relaxo has been one of the oldest family footwear brand in India. With turnover more than Rs. 8700 million last year, Relaxo Footwear is now the second largest footwear producer in India. From Slippers as starters it has now grown into a large-scale entrepreneurship catering to the entire footwear needs of young India.
The retail format needed a huge makeover in image and brand perception as a contemporary Indian family brand. We designed a showroom within showroom concept creating sub brands that have now the potential to grow as stand alones. Each category demanded special focus and the brand was yet presented with a unified fashion statement.